The Cloud demands smarter devices - looking for the sweetspot - ereader format on a laptop screen

When I returned from the Microsoft World Partner Conference wrote a blog which will be republished in a short while. Subject of the blog is the eReader sweetspot. Microsoft has this vision  - three screens and a cloud. Steve Balmer mentioned the importance of these different devices but even more the importance of smart devices - The Cloud demands smarter devices. Microsoft COO Kevin Turner beliefs there is a sweet spot in the huge amound of screen devices.

The eReader is such device. I came across this blog by Julie Bort - Toshiba sells ebooks while Amazone puts Kindle in a browser.  Wednesday, September 29, 2010

I do like the eReader for just the goal it is meant for. Read a book. It has to have the experience of a book. The Kindle screen technology gives the reader just that experience - except the smell of ink and paper.

With Kindle for the Web, bloggers and website owners can embed a book preview into their sites (a function Google Books has offered for a year). They'll earn referral fees from Amazon when customers take the bait and buy the full version for their Kindles. Kindle for the Web will include many a feature from the e-reader. Users can change the font size and line spacing, adjust the background color. And of course, they can help promote the book -- sharing it via Facebook, Twitter, and e-mail.
This part I do understand. Put a small example of the full product for free to lure a customer.

Toshiba has decided it's not to be outdone by the likes of Kindle, or of the bulging tablet market, e-readers all, or even by the new e-readers and bookstores planned by rival Sharp. On Tuesday, Toshiba launched its own e-book store, Book Place, and is offering a free Windows e-reader to all comers, available for XP, Vista or Windows 7.

Oké... It can be easy to have another device to read an ereader format book like say your laptop. Still the success of the eReader is the fact it reads like a book. A laptop does not. Not even close in my opinion. The strategy is ofcourse to make the ereader format available for everyone, even those people that do not have the device. That's smart for the business of those books.
However I do not understand the folks reacting on this article. Why should I buy an other device to read the book? In my opinion because you want to read a book and that's just the experience an ereader device will provide.

So what is smart about the device? And what about the sweetspot? I will explain in the blog article I mentioned, but picture the 'old world situation'. Paper was the most important infomation carier. I can assure you it still is in a lot of situations.
For example the forms needed to report tasks fullfilled by an engineer that need to be signed by the customer, freight documents etc. True, DHL uses those handy devices where you can sign for the delivered goods. It took the paper out of the proces, but a lot of information too.
Picture this eReader device and the forms that carry the information of the business proces and the same experience of the paper forms... That's a smarter device.