Social Media can be powerfull - even for Social Media

A rumour started a chain reaction. Yahoo! will shutdown the social bookmark service Delicious. The tag #Delicious ended up as a worldwide trending tag. (however a lot of the tags are just about Delicious). The twitter account @delicious must have noticed, as they are claiming in their profile: The official Twitter account for Delicious from Yahoo!. We listen to people talking about Delicious, and we respond. Yay.

So Yahoo! discovered that their early introduced services is appreciated and responded by placing a blog post : Whats next for delicious. So it looks like this early public folksonomy service will survive.

Still wondering what will hapen to Yahoo! as a company. Early 2007 their was a serious rumour about a take over from Microsoft. In the same period Microsoft took over the highend search technology from FAST. The takeover did not succeed. However mid 2009 Microsoft and Yahoo! ended up with an agreement - Microsoft will power Yahoo! Search.

Now December 17th an article describes how the employees of Yahoo! are reacting on these socialmedia attention.

Is Yahoo! preparing to sell just a little bit more than 'just' their folksonomy service?