At the rise of Search the public couldn't believe that a single search box could ever return adequate results from all over the web at all. SEO evaluated enormous, but when it comes to results that reflect your needs more exact SEO is not the holy grail.
For example business apps do use other indexing mechanisme like metadata combined with a social distance in addition to ranking. I do believe the public gut feeling that SEO will not provide you with the right answer will become real in the end. At least a part of that feeling. I also believe that the quality of results could improve by adding the social component in SEO.
So is it time to redefine gravity and implement a new model to assure that we still will find relevant and authentic information in the future? I do think it is time to innovate.
Trouble in the house of Google.
Great article on this subject posted Jan 3 2011 on coding horror Blog by Jeff Atwood of Stack Overflow, named Trouble in the house of Google.
In this article Jeff Atwood questions the practice of content syndication. Sharing knowledge including information in websites and blogs is not a problem and should be encouraged. But information has value and when shared, the origin should be included. Especially when the context of the information is relevant to the quality of the information. When your information is used and shared, you expect at least that the shared content is looped back to you as author. Not because this is good practice in sense of creative rights only.
When information and knowledge is your business and content syndication is turning into content piracy you go out and check the source. It is very disturbing if you find out that the very core structure of finding information on the web has no mechanism to prevent this ripping of sites.
It looks like the system has been broken and the problem lies in the core itself. Professional Sharecropping became the spam of SEO.
Saturday, January 15, 2011
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