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Wednesday, September 15, 2010

Meet IBM 2010 - See IT differently

Remember
It's a strange feeling. It has been a few years since I attended a IBM business / technology conference. Nowadays I attend mostly to sessions about the same subjects seen in the perspective of Microsoft technology. When I came across this event and checked out the program I became interested.

Today there are not a lot of familiar faces, but interesting subjects. Time to look at the same subjects that interest me everyday, but from another perspective and also with another market aproach.

Host of the day Roelof Hemmen.

A vision - smarter planet
Core in the IBM vision is Smarter Systems in a Smarter World. The world is getting instrumented, interconnected and more intelligent. Kees Donker opens the event with his vision on the changing and more demanding world. He just scratched the surface of the trends where technology is used to support change, connect different fields in the communities to become more smart. IBM is using a more technology driven approach. (Microsoft is more People focused, but also uses the work smarter concept in essence).

Kees Donker is asked by Roelof Hemmen a few times when the developments described by IBM will be practically adopted and used by real people. The answer was not given, no timeline, no roadmap. Well I do support the idea that things has to change in this world. I do think lot's of technology can implement the technology to fullfill a lot of needs. Still I wished IBM had the nerve to make a good guess of what is happening when.

Also the examples are just mentioned. A trafic information system, a system at the Schiphol that processes the luguage more effective and efficient. These examples are more than just an experiment, they DO mean something to efficiency. The Smarter System is heavily supported by technology. Technology developed by IBM. The barcode, an idea of B. Silver first adopted by IBM is now evolved in RFID (IBM is one of the driving forces, making the technology affordable). This is typicaly a strong element of this company, pitty they do not magnify these investments and the measurable effect on our everyday experiences.

The vision Instrumented, interconnected and more intelligence are translated in the more practical themes:
  • Insight & Action
  • Efficiency and Effectiveness
  • Managing risk
  • Empower people
  • Agile organization
These themes are the structure around the subjects of the breakout sessions during the event.

Today I try to capture the simularities and the differences in the perspectives of these to companies in the fields insight, collaboration, contentmanagement etc

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